Thomas Cook Group plc Annual Report & Accounts 2009

Strategy at a glance

Our vision and strategic objectives

We go further to make dreams come true

Strengthening our business and investing for growth

Our growth drivers Our performance highlights arrow
1
Maximise value of mainstream
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  • Mainstream travel currently represents 74% of total revenue. Revenue increased 5% in the year with improved average selling prices and foreign exchange translation benefits being partly offset by capacity cuts. Margins were also helped by a strong focus on cost control.
Maximise value of mainstream
2
Become a leading independent
travel provider
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  • Independent travel currently represents 23% of total revenue. Revenue increased 10% in the year as a result of continued investment in our dynamic packaging capabilities and products as well as improved online operations. Revenue growth was also achieved through expansion of our product offering and favourable foreign exchange translation.
Become a leading independent travel provider
3
Become the leading travel-related
financial services provider
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  • Financial services performance continued to be strong helped by share gain in the UK foreign exchange market, and continued initiatives to improve insurance cross-sell rates.
Become the leading travel-related financial services provider
4
Capture growth and value through M&A and partnerships
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  • A number of acquisitions were completed, notably Gold Medal and Med Hotels in the UK, adding to our independent businesses. Progress was also made in evaluating opportunities in China and Russia.
Capture growth and value through M&A and partnerships

Our key performance indicators

Revenue*

+5.9%

Profit from operations**

+13.4%

Operating profit margin***

+7.1%
See Appendix 2 for key